MARKETING & PRODUCT DEVELOPMENT
Strategic Planning means assessing and appraising market opportunities; adjusting one's product and service to meet market demands, producing new products, modifying existing products, altering pricing and promotional activities, developing new packaging, recycling, broadening and, in some instances streamlining services.
In summary, Strategic Marketing planning means anticipating and evaluating market developments and deciding in advance how best to approach the emerging situations.
Dovetailing with INTEGRA's Business Plan philosophy and NEXT STEP FORWARD, our Marketing Approach is very much customer orientated.
Designed to ensure that businesses adopt realistic views of the marketplace - and plan accordingly - we will lay the foundation for your company's market entry or new product by a logical series of activities in the form of a Marketing Action Plan.
INTEGRA will co-ordinate from either in-house resources or by the identification of specialists, detailed Market Opportunity Analysis, Marketing Orientation, Strategy, Development and Implementation.
We don't claim to know it all, but what we will do is bring the right people together and by a Team led approach, address the market you are aiming at.
The INTEGRATION of our Business Plan philosophy, NEXT STEP FORWARD and MARKETING APPROACH adds up to a TOTAL BUSINESS DEVELOPMENT culture.
Leading on from our emphasis on setting business objectives, an example of our INTEGRATED MARKET-LED THINKING can be seen from the following corporate statements designed for the following clients;
T. Richard Jones (Betws) Ltd., Building & Civil Engineering Contractor -
Established over 60 years.
"Building on a Firm Foundation"
